The United States continues to be one of the most sought after markets for food and consumer goods companies worldwide. With its enormous consumer base, high purchasing power, and competitive retail ecosystem, the U.S. offers substantial opportunities but also equally significant challenges. International brands, particularly those from Latin America, often discover that their success at home does not guarantee a smooth entry into the American market. Many struggle with fragmented retail channels, complex logistics systems, and a highly regulated environment, leading to stalled launches or underwhelming performance in a market known for both its scale and its unforgiving pace.
These industry wide challenges have inspired the formation of a new consulting venture designed to bridge this daunting gap. Sales Growth Consulting LLC, set to begin operations in Miami, Florida, aims to provide strategic guidance to international food and consumer goods brands trying to establish or expand their footprint in the United States. The firm will focus on helping businesses navigate retail entry barriers, build efficient supply chains, and develop market relevant sales and merchandising strategies tailored to American consumers.
The company’s founder, Giovani Furlan Gualberto, brings more than a decade of experience in leading commercial operations for some of Latin America’s largest consumer goods brands. His career includes a long tenure at Nestlé Brasil, where he managed national key accounts and led sales strategies across Brazil’s largest wholesale chains. Under his leadership, Nestlé’s capsule coffee product line not only launched successfully but quickly captured the top spot in market share within six months, an achievement marked by its strategic rollout in partnership with major national retailers. In 2023, he also played a central role in Nestlé becoming the leading supplier by sales volume at Atacadão, one of Brazil’s most important wholesale chains.
This deep operational expertise, combined with a background in business administration and postgraduate credentials in sales management, informs the foundation of Sales Growth Consulting. The company will specialize in equipping global brands with the tools, strategies, and localized insight needed to compete in an intricate and often unfamiliar commercial environment.
For many foreign brands, challenges begin with misaligned sales teams that lack familiarity with the U.S. market’s demands.
Indeed, the absence of coordinated execution and local expertise often results in missed opportunities at the point of sale, a critical area where most purchasing decisions are made. Compounding the issue are the complexities of supply chain logistics, where inefficiencies can cause delays, stockouts, and costly setbacks.
Sales Growth Consulting intends to address these issues by offering not just advisory support but structured interventions that cover sales planning, team development, retail relationship management, and market analysis. While the firm has not yet begun operations, its framework is being built to serve as a comprehensive solution hub for companies aiming to establish a sustainable and profitable presence in the United States. “What I have seen over the years is that international brands often underestimate the level of adaptation required to succeed in the American market. My goal is to help them make that leap effectively and sustainably,” said Gualberto.
The impact of the firm is expected to extend beyond individual brand success. By fostering stronger participation of Latin American and other foreign businesses in U.S. retail, Sales Growth Consulting could play a role in diversifying the marketplace and driving competition that ultimately benefits American consumers. It also aligns with broader national needs, such as addressing labor shortages in commercial management roles, where Gualberto’s expertise in training and structuring sales teams could help close operational skill gaps across the industry.
Positioned in Miami, a strategic nexus for Latin American trade and a growing center for food distribution, Sales Growth Consulting is anticipated to generate ripple effects in local and national economic activity. From job creation in logistics and retail operations to improved supply chain efficiency and expanded product diversity on store shelves, the firm’s mission is underpinned by a broader vision for market transformation.
As international brands continue to view the United States as a critical growth frontier, firms like Sales Growth Consulting are emerging as essential partners in a new wave of global market integration. The initiative not only reflects an ambitious professional pivot but also embodies a strategic response to one of the most persistent business challenges of our time, turning global ambition into sustainable local success.
